Forrest Smith

Creative technologist building brand systems, dashboards, and automation tools.

I connect visual identity, front-end product builds, Google Workspace automation, and business dashboards so teams can launch campaigns and run operations from one source of truth.

Forrest Smith
Forrest Smith · creative technologist & systems thinker

About

Creative direction, workflow architecture, and hands-on implementation.

I'm Forrest, a creative technologist focused on the places where brand, operations, and product tooling meet. I build sites, dashboards, media systems, and automation workflows that help small teams look polished and operate with less drag.

My current toolkit blends React, Next.js, TypeScript, Tailwind, Google Workspace automations, CMS workflows, and lightweight API integrations. The goal is not just a good-looking launch, but a system people can keep using after the launch day glow wears off.

That shows up in branding work, real estate and mortgage funnels, internal approval dashboards, media generators, and client-ready document libraries. I like turning scattered tools into a working operating layer: data comes in once, assets stay on-brand, and teams know what to do next.

Media template library

Flexible creative systems for every campaign.

Reusable templates connect brand rules, campaign data, and production workflows across industries and channels—so teams can create more without starting over.

Skills by role

See how the toolkit applies to the job.

Front-End Developer / Creative Technologist

Responsive interfaces, component systems, interactive prototypes, CMS integrations, accessibility, QA, performance, and production-ready launches.

Web Designer / Brand Designer

Discovery, art direction, website UX, identity systems, campaign templates, content hierarchy, and print-ready production work.

Marketing Operations / Automation Specialist

Workflow mapping, Sheets-backed systems, CMS governance, cross-tool handoffs, lead routing, documentation, and training.

IT Field Support / Technical Support

Ticket-driven deployments, hardware installation, fault isolation, secure on-site work, and clear resolution documentation.

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Experience

A career connecting creative work, production, operations, and technology.

Each role added a practical layer—from visual craft and production discipline to workflow ownership, digital systems, and enterprise field support.

2022–Present

Web Design & Creative Technology

Leading discovery, design, responsive builds, CMS setup, automation, QA, launch, and handoff for independent client work.

2022–2025

Design, Print & Production

Building precision through large-format design, apparel production, prepress, equipment care, secure workflows, and production management.

2025–Present

Enterprise IT Field Support

Executing ticket-driven hardware deployments, upgrades, troubleshooting, and documentation across time-sensitive enterprise sites.

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Ideas & notes

Working notes from connected systems.

July 2026 · Operations Dashboards

Dashboards as operating systems

A useful dashboard shows ownership, blocked work, asset readiness, review queues, and the next decision. This note explains how I use re-themed public examples to show real product thinking without exposing private brands or data.

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Updated July 2026 · Google Workspace

Bundled ops with Google Workspace

Sheets, Drive, Forms, Gmail, and Apps Script can become a practical operating layer before a team needs heavier CRM or CMS structure. This note connects that idea to 44 Realty and dashboard workflows.

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Updated July 2026 · Media Automation

Turning static assets into flexible media

Media automation is the connective layer between brand rules, campaign data, templates, output libraries, and publishing queues. The 44 Studios social-design system is the working reference.

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Updated July 2026 · Brand Systems

Aligning brand systems and product workflows

Brand direction gets stronger when it becomes reusable: copy kits, template rules, asset libraries, approval flows, dashboard labels, and publishing cadence all supporting the same promise.

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Contact

Let’s create something deliberate.

Have a product launch, design system, or tooling problem that needs a builder who understands brand? I take on a limited number of collaborations each quarter.

forrestsmith@44studiosdesign.com