Forrest Smith
Websites, workflow products, and media systems—organized for a faster, clearer review.
Selected work
Scroll through website launches, internal tools, and automated media systems. Each section connects the challenge to the decisions, deliverables, and working system behind it.
01 / Website launch · 2025
Repositioning a tech support agency as a strategic product partner.
The relaunch reorganized the site around clear service ladders, stronger product storytelling, and a modular content system the team could maintain after launch. I connected the brand, UX, CMS structure, QA, and deployment process into one repeatable system.
02 / Website launch · 2025
A boutique real estate experience with the warmth of an editorial brand.
I translated analog mood boards, photography direction, and Jake's client-first voice into a responsive property showcase. The system pairs premium presentation with maintainable listing content, neighborhood storytelling, and lead capture.
03 / Interactive prototype · 2025
A data-backed real estate shell built to turn one source of truth into a polished lead experience.
The concept maps Google Sheets data into editable listings, service areas, testimonials, and calls to action. I shaped the branded interface, the Sheets-to-site data model, and the documentation needed to keep the demo flexible without losing visual consistency.
04 / Content platform · 2025
A video-first mortgage education platform designed to make complex decisions feel approachable.
I treated the platform like a focused media product: editorial planning, video-led layouts, lightweight lead flows, and reusable publishing tools. The result gives one advisor a system for turning expertise into consistent, useful content.
Product & systems work
Template-driven production
Structured campaign data flows into reusable layouts, copy blocks, and motion presets. Select any tile to inspect the clean output.
Local-first studio operating system
The actual studio CRM manages the relationship from first inquiry through signed agreement, keeps Gmail conversations and follow-ups attached to the work, publishes the Service Dispatch, and runs the studio social queue.
Working views
Captured from the running product across contacts, opportunities, inbox messages, and campaign records.
Connected tools
Ready to see the prototype in action? Book a walkthrough to explore how the shell flexes to your team—or how the modules port into in-flight enterprise stacks. We tailor demos to show recruiter workflows, leadership reporting, and the connective tissue between the CRM, automation engine, and media control center.