Field Notes
Snapshots from my process, tooling experiments, and design systems practice.
Ideas & notes
Google Workspace is the rare bundled stack that satisfies both IT and creative teams. When you unify mail, chat, docs, calendars, and App Script bots, every department gets the same source of truth without buying six extra tools. Shared drives store briefs, Calendars anchor launch cadences, and App Script automates CRM handoffs directly inside Sheets. The result is a single, secure workflow where small teams move like enterprise orgs.
Read article →Media automation is no longer about scheduling posts—it’s about turning every asset into a dynamic object that changes format on demand. Treat a photo, caption, and data sheet as a single data object and you can output TikTok scripts, newsletters, and PDF flyers in minutes. Automation becomes the creative multiplier that lets lean teams behave like full studios without burning out.
Read article →Campaigns collapse when content direction, theme design, and product execution aren’t speaking the same language. Theme systems govern typography, spacing, and motion—so they should be tied directly to product requirements. When your content pillars map to tokens, every screen reinforces the story, approvals fall faster, and you avoid costly rebrands mid-launch.
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