Projects · Forrest Smith

Media Automation Tool

Premium mock-up shell showing how creative direction, integrated data, and on-brand motion can run a brokerage’s entire media arm from a single dashboard. Recruiters see how content ops, approvals, and live analytics feed a central canvas before shipping across channels, plus how editorial calendars, asset pipelines, and client reviews stay synchronized without endless vendor coordination.

The system demonstrates resource tagging, sentiment scoring, and legal sign-off trails so every deliverable is audit-ready. Stakeholders can preview cross-channel storytelling, adjust budget pacing, and trigger downstream automations using the same interface, proving how a single creative control room shrinks turnaround time while scaling content volume responsibly.

Tailwind + CSS styling, Next.js shell, WordPress + Hostinger landing layers, Sanity CMS, vanilla JS motion, Airtable/Notion data syncing.
Google Workspace automations, API connectors (Make.com/Zapier), QA + deployment toolkits to push updates safely.

Custom CRM

Tailor-made workspace layering intake forms, profile timelines, and nurture scripts so hybrid teams see context instantly. Recruiters can trace every touchpoint, see what content performed, and personalize outreach on the spot, while leadership dashboards highlight revenue signals, staffing loads, and follow-up health in one glance.

The CRM storyboards qualification logic, embeds tone-of-voice snippets, and includes frictionless handoff notes so talent, sales, and operations each understand what to do next. Playbooks showcase how structured data captures nuance (family needs, budget guardrails, preferred communication cadence) and then automatically informs reporting, making it easy for hiring partners to grasp the impact.

Additional overlays simulate permissioning models, SLA timers, and cross-team comments so stakeholders can visualize governance-ready workflows without extra plugins.

Google Sheets + Notion databases, service-account syncing, Tailwind UI, Next.js & vanilla JS widgets, WordPress components hosted on Hostinger.
Workflow automation via Make.com/Zapier, CMS bridges, QA + maintenance scripts keeping CRM + media shell in lockstep.

Automation Toolset

A suite of workflows orchestrating campaigns, alerts, and data hygiene with zero manual upkeep. Recruiters can see exactly how leads route, how reminders auto-fire, and which signals trigger retention plays, plus how vendor handoffs, compliance checks, and reporting packets automatically compile for leadership every week.

The toolset demonstrates branching automations: when a lead converts, it fires onboarding assets; when a deal stalls, it nudges content playlists; when a partner submits data, it reconciles sources and updates dashboards. These flows highlight how engineering-light operations can still feel enterprise-grade, reassuring recruiting stakeholders that the system anticipates scale and governance needs from day one.

There’s also a visual sandbox to test scenarios, letting hiring teams stress-test the automations before rolling into production.

Google Workspace service accounts, Apps Script, Make.com + Zapier flows, API Gateway integrations, Tailwind admin panels, Next.js dashboards.
WordPress doc site on Hostinger, automated QA smoke tests, deployment pipelines mirroring enterprise release rituals.

Selected projects

Highlights from tool building and brand design.

Media Automation Tool

Custom CRM

Automation Toolset

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